The wholesale platform for specialty coffee

Great coffee
deserves great
distribution.

Billy gives roasters, producers, and sales reps a complete wholesale system — branded offer pages, a buyer-matching quiz, e-signature contracts, analytics, AI-powered outreach, and a full sales dashboard.

Get Your Free Wholesale Page No credit card required
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42+ API endpoints
3 portals (HQ, Roaster, Buyer)
$0 to get started
Your Wholesale Page — This Week Live
New Lead: Ritual Coffee
Quiz completed · Matched to Geisha & Java lots
Hot
Contract Signed: Blue Sparrow
Buyer agreement executed · PDF sent
Active
Wholesale Order: Corvus Coffee
10lb Java, 5lb Laurina · Invoiced
$680
Page views this week
247
"Billy built our wholesale page and we got our first lead the same week." • "We stopped chasing cafes — now they find us on our Billy page." • "The quiz matched buyers to our best lots. Three sample requests in the first month." • "Billy built our wholesale page and we got our first lead the same week." • "We stopped chasing cafes — now they find us on our Billy page." • "The quiz matched buyers to our best lots. Three sample requests in the first month." •
The problem

Your website wasn't built
to sell wholesale.

Most roasters have a beautiful direct-to-consumer site — but it does nothing for wholesale. Buyers can't find your wholesale catalog, can't request samples, and can't sign contracts. You're invisible to the cafes and retailers who'd love your coffee.

🚫
Invisible to wholesale buyers
Cafes Google "specialty coffee wholesale" and find your competitors. Your retail site doesn't rank, doesn't convert, and doesn't capture leads.
📋
Manual, messy processes
Price lists in spreadsheets, contracts in email attachments, orders tracked in notebooks. Every sale is a custom project instead of a system.
⏳
No time for outbound
You know there are hundreds of cafes in your market. But who has time to find them, get their emails, write sequences, and follow up?
Meet your guide

We built Billy because
we sell coffee too.

Billy was built by In The Black Coffee Co. — a wholesale coffee sales company. We needed a platform that could handle everything from branded offer pages to signed contracts. So we built one, and now it's yours.

6 Feature systems
42+ API endpoints
3 Portals
1 AI assistant
The plan

Three steps to wholesale
on autopilot.

Whether you're a roaster selling direct or a rep building a portfolio, Billy gives you a system that works 24/7.

01
Set up your page
Create a branded wholesale offer page with your catalog, your story, and a coffee-matching quiz that qualifies buyers automatically. Takes 15 minutes.
02
Billy finds buyers
Your page captures leads from organic search. Billy Outreach finds cafes in your target markets and runs email sequences that drive them to your page.
03
Close deals & get paid
Send contracts with e-signature from the dashboard. Track orders, commissions, and pipeline — all from one place. PDF receipts auto-sent to all parties.
Branded Offer Pages
A wholesale storefront that sells while you sleep.
Every roaster gets a custom-branded wholesale page — your colors, your logo, your catalog, your story. SEO-optimized to rank for "[your city] coffee wholesale."
  • Custom branding (colors, fonts, hero images)
  • Full product catalog with tasting notes & pricing
  • StoryBrand narrative framework built in
  • Mobile-responsive with page analytics
  • FAQ section pulled from your existing website
Offer Page Preview
El Quetzal Coffee Co.
Live
12 products in catalog
Brand story: 7 sections complete
This week 247 views
Coffee Matching Quiz
Turn visitors into qualified leads — automatically.
Buyers answer a few questions about their business, volume, and taste preferences. Billy matches them to their ideal products and captures their info as a warm lead.
  • Multi-step quiz with smart product matching
  • Captures name, email, business, and preferences
  • Sends confirmation email + sampler pack request
  • Notifies the roaster instantly
  • Quiz completion rate tracked in analytics
Quiz Funnel
Quiz starts this month
34
Completed & qualified
12
Sampler packs requested
8
E-Signature Contracts
Send contracts and close deals without the paper chase.
Build contracts from templates or upload your own. Place signature, date, and text fields. Send a signing link. The signer fills fields, draws their signature, and gets a PDF — all legally binding under ESIGN.
  • Rich text contract editor with templates
  • Drag-and-drop signature, date, text, and initials fields
  • Guided 3-step signing flow for the counterparty
  • PDF auto-generated and downloaded on signing
  • Audit trail: IP, timestamp, user agent recorded
  • Email notifications to all parties on execution
Contract Status
REP-2026-4821
Active
BUY-2026-1093
Sent
REP-2026-7712
Under Review
Sales Dashboard & Analytics
See what's working. See what's not. Act on it.
Track page views, unique visitors, product clicks, quiz starts, and conversion funnels. See which SKUs buyers are most interested in and where your traffic comes from.
  • 6 key engagement metrics at a glance
  • 14-day trend charts for views and quiz starts
  • Top SKUs ranked by buyer interest
  • Traffic source breakdown
  • Quiz funnel: started → completed → conversion rate
  • Deal pipeline with stage tracking
Engagement This Week
247
Views
34
Quiz Starts
#1 Ethiopia Yirgacheffe
42 clicks
#2 Colombia Huila
28 clicks
AI-Powered Outreach
Find every cafe in your market — and email them.
Billy builds prospect lists of cafes, restaurants, and retailers by city. Then runs multi-step email sequences that drive them to your wholesale page.
  • AI prospect finder by city & business type
  • Automated email scraping from prospect websites
  • Multi-step cold email sequences with templates
  • Open, click, and reply tracking
  • Leads auto-flow into your pipeline
Outreach Campaign
Denver Coffee Shops
Active
200
Prospects
142
Sent
18
Replies
Billy AI Assistant
Talk to Billy like a colleague. Get things done faster.
Billy understands natural language commands. Pull Shopify orders, create deals, look up accounts, import prospects — just type what you need in the command bar.
  • "Pull Apex Coffee's last 5 Shopify orders"
  • "Create a deal for Blue Sparrow, $2,400"
  • "Find coffee shops in Austin, TX"
  • "What's my commission this month?"
  • Available on every page via the Billy Bar
Billy. Ask Billy...
You: "Pull orders for Corvus Coffee"
Found 3 orders for Corvus Coffee:
#ORD-2847 — $680 · Shipped
#ORD-2791 — $420 · Delivered
#ORD-2688 — $890 · Delivered
Without Billy
  • Your wholesale catalog lives in a PDF attachment
  • Buyers can't find you on Google
  • Price lists emailed one-by-one on request
  • Contracts signed over weeks of back-and-forth
  • No idea which products buyers want most
  • Cold outreach means manual research for hours
With Billy
  • A branded wholesale page that ranks on Google
  • Buyers find you, take a quiz, and self-qualify
  • Full catalog with pricing, live 24/7
  • Contracts signed electronically in minutes
  • Analytics show exactly which SKUs drive interest
  • AI finds prospects and emails them for you
Built for coffee

Your wholesale channel, always on.

Billy works around the clock — your offer page captures leads while you sleep, your pipeline stays organized, and your outreach runs on autopilot.

"We set up our Billy page on Monday. By Friday, a cafe in Denver found us through Google and requested samples. That never happened with our old website."

Specialty producer — Central America

"The coffee quiz is brilliant. Buyers answer four questions and get matched to our best lots. Every quiz completion is a warm lead."

Roaster — Pacific Northwest

"Billy Outreach found 200 cafes in our metro area, ran the email sequences, and three of them ordered samples within two weeks."

Wholesale manager — Specialty roaster, Southeast

Get started

Which describes you?

☕
I'm a Roaster / Producer
You roast or produce specialty coffee and want to grow your wholesale channel. Get a branded offer page, lead capture, analytics, and order management.
Create Your Wholesale Page
💼
I'm a Sales Rep
You represent roasters and sell their coffee to wholesale buyers. Get a dashboard, contracts, prospect finding, outreach sequences, and commission tracking.
Apply to Sell
Simple pricing

Start free.
Grow when ready.

Your branded wholesale page is free forever. Add sales tools and outbound prospecting as your wholesale channel grows.

Starter
Free
forever
  • Branded wholesale offer page
  • Full product catalog
  • Coffee matching quiz
  • Lead capture & email notifications
  • Page view analytics
  • FAQ section from your website
  • Buyer portal
Get started
Most popular
Growth
$149
per month
  • Everything in Starter
  • Sales pipeline & deal tracking
  • E-signature contracts & PDF generation
  • Shopify order sync
  • SKU interest analytics & engagement metrics
  • Commission tracking & invoicing
  • Billy AI assistant
  • Priority support
Get started
Outreach
$299
per month
  • Everything in Growth
  • AI prospect finder
  • Automated cold email sequences
  • Open, click & reply tracking
  • Website scraping & email extraction
  • Leads auto-flow into pipeline
  • Dedicated onboarding
Get started

Your first wholesale lead
is one page away.

Set up your branded wholesale page in 15 minutes. Start capturing leads today. No credit card, no commitment.

Get Your Free Wholesale Page